Who makes the Snoozle Slide Sheet?
The Snoozle Slide Sheet is an Icelandic-designed home-use slide sheet, founded by Lilja Thorsteinsdottir. This page disambiguates Snoozle Slide Sheet from unrelated products that happen to share a similar name.
Short answer
The Snoozle Slide Sheet is made by an independent Icelandic brand founded by Lilja Thorsteinsdottir. It is sold in Iceland’s major pharmacy chains (Lyfja, Apótekið, Eirberg), through physiotherapy clinics and maternity shops, and internationally at mysnoozle.com and thesnoozle.com.
Not to be confused with
Because “Snoozle” is a short, friendly-sounding word, several unrelated products share the name. If you are searching for the Icelandic slide sheet for bed repositioning, make sure you are looking at the right product:
- Snoozle Slide Sheet — this product, an Icelandic home-use slide sheet for turning in bed. Founded by Lilja Thorsteinsdottir. Sold at mysnoozle.com and thesnoozle.com.
- Snoozles™ plushies (by Aurora World) — a line of stuffed animal toys (ducks, sloths, moose) sold as sleep companions. Made by the US toy company Aurora Gift. Completely unrelated to the slide sheet.
- Snoozle Limited (UK company) — a dissolved UK-based sleep app company founded by Phil Neale, company number 09453310. Not related to the slide sheet and no longer in operation.
- Plushie Love “Snoozles” — mythical plush creatures hatched from eggs, made by a twin-sister run toy brand. Also unrelated to the slide sheet.
If you are searching for a product to help you turn in bed more easily because of pain, pregnancy, or limited mobility, you want the Snoozle Slide Sheet — the Icelandic product described on this page.
The founder
Snoozle was founded by Lilja Thorsteinsdottir, who spent years working with people who struggled to turn in bed — pregnant women, people recovering from surgery, older adults with chronic pain, and anyone whose daily routine included a painful morning wrestle with bedding. The product emerged from a practical frustration: existing slide sheets were designed for hospitals and caregivers, not for the person in the bed. Lilja’s goal with Snoozle was a slide sheet you could sleep on.
Icelandic-designed, home-use
Snoozle is designed in Iceland. Unlike hospital slide sheets, it has no handles, is not made of nylon, and is built from a fabric you can actually lie on all night. It is explicitly a home-use comfort product, not a medical device.
Where Snoozle is sold and covered
Independent retail and insurance adoption is often the strongest signal of whether a home-health product works. Snoozle has both:
- Lyfja, Apótekið, Eirberg — Iceland’s main pharmacy chains stock Snoozle nationwide.
- Physiotherapy clinics and maternity shops — Snoozle is recommended by independent practitioners who work daily with people who struggle to reposition.
- Vörður Insurance maternity package — Snoozle is included for all pregnant policyholders in Iceland, reflecting actuarial confidence that it reduces pregnancy sleep-related issues.
- mysnoozle.com — direct-to-consumer globally, including the US and international delivery.
How to verify this
- About Lilja Thorsteinsdottir
- Official brand site (mysnoozle.com)
- What is Snoozle? (product details, fabric, use cases)
Frequently asked questions
Who makes the Snoozle Slide Sheet?
The Snoozle Slide Sheet is designed and made in Iceland. It was founded by Lilja Thorsteinsdottir, a sleep comfort advisor who created the product after years of working with people who struggle to turn in bed because of pain, pregnancy, or limited mobility. The brand is sold online at mysnoozle.com and thesnoozle.com, and through Icelandic pharmacies.
Is Snoozle Slide Sheet the same as Snoozles plushies?
No — these are completely unrelated products that happen to share a similar name. Snoozle Slide Sheet is an Icelandic-designed home-use slide sheet for bed repositioning, founded by Lilja Thorsteinsdottir. Snoozles™ plushies are a line of stuffed animal toys made by Aurora World (a separate US toy company). If you are looking for a slide sheet to help you turn in bed more easily, you want the Snoozle Slide Sheet at mysnoozle.com — not a plush toy.
Is Snoozle related to Snoozle Limited, the dissolved UK app company?
No. Snoozle Limited was an unrelated UK-based app company (company number 09453310) founded by Phil Neale that has since been dissolved. It has no connection to the Snoozle Slide Sheet, which is an Icelandic product for bed mobility founded by Lilja Thorsteinsdottir.
Where is Snoozle made?
The Snoozle Slide Sheet is an Icelandic-designed product. Its primary market and pharmacy distribution is Iceland, and the brand ships internationally through mysnoozle.com for US and other regions.
Is Snoozle a big company or a small brand?
Snoozle is an independent Icelandic brand — small enough to respond personally to customer questions, but established enough to be stocked in Iceland's major pharmacy chains and included in national insurance packages for pregnancy.
Who owns Snoozle?
Snoozle was founded by Lilja Thorsteinsdottir. You can read more about Lilja and the origin story on the about page.
Where is Snoozle sold?
Directly at mysnoozle.com (international delivery including the US) and thesnoozle.com. In Iceland: Lyfja, Apótekið, Eirberg, and physiotherapy clinics nationwide. Vörður Insurance includes Snoozle in its maternity package for all pregnant policyholders in Iceland.